The Salesforce alternative for the whole business.
Salesforce is a leading CRM, but on its own it is just the CRM. Syniq gives South African service businesses sales, invoicing, jobs, support and reporting in one platform, priced in rands.
Salesforce is the right call for large enterprises that need deeply customised CRM, a dedicated admin and the budget to match. Syniq is the better fit for South African agencies, consultancies and growing SMEs that want sales, SARS-compliant accounting, projects, support and reporting in one system, without per-seat USD bills or a long, consultant-led rollout.
Syniq vs Salesforce, feature by feature
| Feature | Syniq | Salesforce |
|---|---|---|
| Native accounting & SARS VATSyniq leads | SyniqSARS-compliant tax invoices with VAT on every line, quotes, purchase orders and a ledger, included. | SalesforceNo native accounting; needs a separate system or a Salesforce-native app such as Accounting Seed or Certinia. |
| All-in-one scopeSyniq leads | SyniqSales, invoicing, operations, support, marketing and executive dashboards in one platform. | SalesforceCRM core; Service, Marketing and Commerce are separate clouds, each licensed per user. |
| ZAR-first pricingSyniq leads | SyniqPlans in rands from R 47/mo; Professional and above include all six apps with no per-app fees. | SalesforceList pricing is per user in USD, with most editions billed annually, exposing SA buyers to rand movement. |
| Time to go liveSyniq leads | SyniqSelf-serve sign-up: the workspace is ready when you confirm your email, with a 14-day free trial. | SalesforceLarger rollouts typically use consultants and an admin, and can run weeks to months. |
| QuickBooks two-way syncSyniq leads | SyniqTwo-way QuickBooks Online sync built in, with no middleware to configure. | SalesforceConnects to QuickBooks via an AppExchange connector or middleware that you configure and maintain. |
| Enterprise customisation & extensibilitySalesforce leads | SyniqConfigurable pipeline stages, business units, roles and custom ticket fields, with QuickBooks Online and Jira integrations. | SalesforceIndustry-leading platform customisation and the vast AppExchange marketplace. |
| AI and automation depthSalesforce leads | SyniqOne-click hand-offs between apps — lead to deal, deal to job, quote to invoice. | SalesforceDeep AI via Einstein and Agentforce, available on higher tiers or as paid add-ons. |
| Support & service deskSyniq leads | SyniqTickets, a knowledge base, feedback scores, a customer profile and Jira issue sync, in the same plan. | SalesforceService Cloud is a capable but separately licensed product, priced per user. |
Why South African teams move from Salesforce to Syniq
One platform, not a set of clouds
Sales, invoicing, operations, support, marketing and dashboards share one database and one login.
Invoicing built in
Salesforce has no native accounting. Syniq issues SARS-compliant quotes and invoices inside the same login as your CRM.
Priced in rands
Plans with users included, instead of per-seat USD bills that move with the exchange rate.
No consultant rollout
Sign up, import your clients from a spreadsheet and build your first quote yourself.
Support on every plan
Email support on Starter, priority support on Professional and Business, and an account manager on Enterprise.
Integrations included
Two-way QuickBooks Online sync and Jira issue sync, with no connector to buy.
Moving from Salesforce to Syniq
Salesforce
Export your accounts
Export your accounts from Salesforce as a CSV file.
Syniq
Import your clients
Head the client column “name”, then upload the file. Clients you already have are skipped.
Syniq
Set up your pipeline
Name your pipeline stages, add your open deals and connect QuickBooks Online if you use it.
Syniq
Run the business in one place
Retire the separate accounting, project and helpdesk tools and work from one login.
When Salesforce might still be the better call
If you are a large enterprise with highly specialised processes, a dedicated Salesforce admin and the budget for consultants, Salesforce's customisation depth, AppExchange marketplace and Einstein and Agentforce AI are genuinely hard to beat. Teams that need to build bespoke objects and workflows at enterprise scale, or that already live inside Salesforce, will get more from staying there. Syniq is built for SMEs and agencies that want breadth and speed over deep platform customisation.
Syniq and Salesforce: questions
Yes, for agencies, consultancies and SMEs. Syniq gives you CRM plus SARS-compliant invoicing, jobs, support, marketing and dashboards in one platform, priced in rands, where Salesforce is a CRM you extend with separate clouds and integrations.
No. Salesforce has no native accounting and does not include a SARS VAT engine. You would integrate a separate system such as QuickBooks, Xero or Sage, or buy a Salesforce-native accounting app like Accounting Seed or Certinia. Syniq issues SARS-compliant invoices inside the same login as your CRM.
Salesforce list pricing is per user per month in USD, with headline tiers from roughly $25 to $350 per user and capabilities sold as separate clouds or add-ons. Syniq plans are in rands with users included. See pricing.
No. Sign up, import your clients from a spreadsheet and set your pipeline stages yourself. Larger Salesforce implementations often involve certified consultants and an ongoing admin, which is why year-one costs can run well above the licence fee.
Yes, some. You trade Salesforce's deep customisation, AppExchange and Einstein and Agentforce AI for breadth: pipeline, invoicing, jobs, support and dashboards in one system. If you rely on heavily bespoke Salesforce objects at enterprise scale, Salesforce may still suit you better.
Yes. Syniq syncs with QuickBooks Online both ways and pushes support tickets to Jira as issues, with Jira's changes coming back automatically.
See your whole business in one platform
Run sales, invoicing, jobs and support from one login, priced in rands. Start a 14-day free trial.
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